REPORT: Facebook Profiles Are Now Part Of 80% Colleges’ Admissions Outreach

Posted on Friday, 25 February | Comments

Recruiters aren’t the only ones looking at candidates’ Facebook profiles. Four out of every five college admissions offices use the social network to recruit students.

That statistic comes from Kaplan Test Prep’s 2010 survey of college admissions officers. And like the company’s Senior Communication Manager Russel Schaffer clarified in an email, “we found that 82% of admissions officers reported that their school is using Facebook to recruit students.”

That doesn’t mean that the content of a Facebook profile factors into decisions on whether to admit students, but we suspect that the more competitive institutions might pay more attention to applicants’ social media presences. Other schools might simply look online to find students and encourage them to apply.

» via All Facebook