Manage Starbucks Cards Through Facebook

Posted on Thursday, 29 April | Comments

This afternoon, Starbucks launched a new feature on its Facebook page that allows consumers to effectively access and manage their Starbucks cards straight through the interface.  According to mashable, users can register (or unregister cards), check their balance, reload cards and edit profile information. The app also includes relevant rewards program information so frequent customers can check their status levels and benefits. With more than seven million consumer connections with the Starbucks page, this new functionality will prove to be a major influence on future brand rewards programs and gift card incentives. Here are some screenshots: